Estonia

Resource centre > Country profiles > Estonia

This is the main country description.

1.Private: General country profile

1.1 General country overview

This is the general country overview description.

1.1.1 Private: Society

This is just a text example.

Population 1,331,824

Official language(s) Estonian

Recommended language to communicate with local professionals English

Currency €

Average age 42,7 (median age, not average)

Human Development Index

1.1.2 Economy

GDP Nominal

$43.486 billion^[15] (102nd)

GDP Nominal Per Capita

$31,854^[15] (36th)

Unemployment rate 5,7% (latest figure, July 2022)

Minimum wage 654€

Average wage 1576 (Q1 2022)

Vat rates

Standard: 20%

Reduced: 9% Reduced Electronic publications of books, educational literature, newspapers and magazines and paid access to the websites of newspapers and magazines - excluding periodicals containing mainly advertising or private advertisements

5% Reduced Electronic publications of newspapers and magazines - excluding publications containing mainly advertising or private advertisements or mainly with erotic or pornographic content or video or music content

9% Electronic publications of books and educational literature

1.1.3 Communication

Smartphone in use (number of) 0.81 mln (2017)

Mobile use (number of) GSMA Intelligence’s numbers indicate that mobile connections in Estonia were equivalent to 139.4 percent of the total population in January 2022. (many use more than 1) Interesting resource, but need to establish how trustworthy https://datareportal.com/reports/digita l-2022-estonia Broadband subscriptions - household penetration - Mobile subscriptions Internet penetration

Broadband subscriptions Internet penetration is 92% (start of 2022)

1.2 Music ecosystem

1.3 Recorded music sector and/or market

In this article the recorded music industry structure, revenues
and consumption is covered

1.3.1 Recorded Music revenues

Recorded music revenues (IFPI)

Officially not covered per country by IFPI.

Trade value:

2018: 5,8 mln€

2019: 5,2 mln€

2020: 3,364 mln€

Recorded music revenues growth n/a

IFPI rank n/a

Recorded music sales revenues (IFPI) n/a

Share of streaming n/a

Share of ad-supported streaming n/a

Share of paid streaming n/a

Share of video streaming n/a

1.3.2 Streaming focus

Number of subscribers to DSPs ?

Number of DSP users ?

Royalties for recording rights collected (for artists and labels) by the local CMOs ?

Performance rights revenues (labels) 715 865 €

1.3.3 DSP focus

Number of subscribers ?

DSP 1 ?

2.Market research tool

2.1 General insights about the market

What is the logical place to start finding a way into the Estonian music market?

Tallinn Music Week – the logical place to start!

The main music industry conference and showcase festival in Estonia is Tallinn Music Week, taking place each spring, May 10 – 14 in 2023. The line-up, selected from applications by a broad-based team of Estonian and international curators, is presented across Tallinn’s best venues to an audience of around 20,000 festivalgoers and 1,000 industry professionals from around the globe. [source]. There are approximately … showcases at each TMW and the festival is stylistically very diverse. There are stages ranges from hip hop to classical and choir music, jazz, world music ...

In summary: whatever kind of music you or your artist is into, there might be a showcase stage for it at TMW! Follow the open calls and apply from their website.

Seek out Estonian music industry delegations led by Music Estonia at international events!

Music Estonia, the Estonian music industry development centre and export office, organise Estonian presence at various music industry events in Europe and sometimes beyond. Seek out Estonian music professionals at these delegations to establish first contact.

2.2 Live music sector and market

How to get booked at a festival or a venue in Estonia?

A reply provided by Live Music Estonia, the expert organisation of the Estonian live music sector:

“...Estonia is a small market so there are no dedicated booking agencies between artists, their managements and the programmers, promoters and bookers of festivals and venues. In order to get booked to play at an Estonian festival or club, you will need to establish direct relationships with the bookers and heads of programme. See the lists of festivals, clubs and venues and also relevant music companies and try to make contact either at Tallinn Music Week or at some other music industry event…”

Last updated: 2022

How to organise a tour in Estonia?

A reply provided by Live Music Estonia, the expert organisation of the Estonian live music sector

“How does ticketing work in Estonia?

A reply provided by Live Music Estonia, the expert organisation of the Estonian live music sector

“How to get paid for a gig in Estonia?

A reply provided by Live Music Estonia, the expert organisation of the Estonian live music sector:

“How to find more information about the Estonian live music sector?

Here are some links to useful resources on Estonian live music:

Live Music Estonia – a live music branch of the music industry development centre and an export office Music Estonia.
https://www.musicestonia.eu/vorgustik (the list of members is currently only in Estonian). The members are festivals, venues, clubs, promoters and other live music sector operators. LME is a member of Live DMA.

Estonian Festival Association – mostly classical, early or contemporary music festivals, but also others. The members list is available only in Estonian:
http://www.festivals.ee/MTU_Eesti_Muusikafestivalide_liikmed_970.

2.2.1 Festivals in [Estonia]

What are the most important (or visible, etc.) festivals in Estonia?

A reply provided by Live Music Estonia, the expert organisation of the Estonian live music sector:

“There are approximately … festivals in Estonia, ranging from the largest such as [naming the largest festivals] to really small. … (a general concise overview of the festival market in Estonia)”

An example reply if the user has filtered with “jazz”:

“According to the Estonian Jazz Union, “Jazzkaar is the biggest jazz festival in the Baltics, held in Tallinn, the capital of Estonia since 1990. The 10-day festival called Jazzkaar is the festival with the highest number of concerts in Estonia and in which over 3000 foreign artists from 60 countries have performed. In addition to the annual spring festival, Jazzkaar also organizes a Christmas Jazz festival, Winter Jazz, and Autumn Jazz. Jazzkaar is traditionally held in April”. [source]

List of festivals

Võnge https://vonge.ee/ (City: Traveling)

Jazzkaar jazzkaar.ee (City:Tallinn)

Viljandi Folk Music Festival https://www.viljandifolk.ee/en (City: Viljandi)

I Land Sound https://ilandsound.ee/ (City: Orissaare)

Station Narva https://stationnarva.ee/en/ (City: Narva)

Other resources